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It's time for a SHIFT in the world of personal development & therapy

The Solution-Focused Healing & Integration
Framework for Transformation®️


- our revolutionary approach to imposter syndrome and
emotional stability, built on identity-level transformation

SHIFT™️ is a cutting-edge therapeutic coaching framework, developed specifically for high performance people who feel traditional therapy or coaching isn’t providing the deep, lasting change they’re seeking.

 

It combines the best of solution-focused coaching and therapy with rapid trauma release and advanced identity integration - creating an approach that works quickly and effectively -

and transforming how clients see themselves and how they respond to challenges.​

 

It’s designed for the high-level, self-aware individual who knows there’s deeper work to be

done and isn't afraid to explore - but doesn't have time for half-measures.

 

Because with SHIFT, we don’t just help you manage your reactions or quiet the noise temporarily.

 

We facilitate permanent change at the deepest level - reshaping the deep-rooted beliefs

and behaviours that unconsciously influence your daily reality, causing you to repeatedly

play out the same old struggles and unsupportive emotional patterns, over and over.

 

We reshape your subconscious identity to align with the success you deserve.

It’s time to do more than just cope with your inner critic.

 

It's time to SHIFT into rebuilding the very foundations of how you see yourself,

how you respond to life’s challenges -

and how you show up in your relationships, career, and every aspect of your life.​

SHIFT: Solution-focused Healing & Integration Framework for Transformation®️

What makes SHIFT™️ different?

​SHIFT is Solution-Focused & Rapid

Unlike other therapeutic or coaching modalities, SHIFT targets the root causes of negative emotions and self-limiting patterns almost immediately.  It moves clients from self-awareness to deep transformation in weeks - not years - without the endless ‘digging’ of traditional therapy or pressure of coaching.

With Deep, Identity-Level Integration

The core of SHIFT isn’t just emotional healing, but aligning your identity with who you want to be - so you can leave behind those default reactions your body and brain has been 'stuck' in.  Instead of coping with symptoms or behaviors, it works at a deeper level to integrate new emotional responses, beliefs and behaviors  - making long-term change feel effortless.

It's Effective for Emotional Regulation & Nervous System Stablisation

For clients who struggle with high anxiety or a loud inner critic, SHIFT utilises advanced therapeutic techniques to quickly calm and regulate the nervous system, breaking the cycle of overthinking, self-criticism, and emotional overwhelm - and equipping you with the tools to stay in a good space, without having to try so hard.

Drawing on Cutting-Edge Modalities

Developed by an experienced therapist with a strong scientific and therapeutic background, SHIFT integrates principles from neuroscience, clinical hypnotherapy, advanced integrative modalities such as IEMT, and the latest research on trauma and identity transformation - bringing together the most effective tools for fast, safe, and complete change.

 

And Creating Real-World, Tangible Results

While traditional therapies focus on insight and coaching centers on motivation, SHIFT is all about real-world outcomes. Clients don’t just ‘feel’ better - they experience profound shifts in relationships, confidence, emotional resilience, financial and career or business success.

It's Practical and Grounded

Unlike some approaches that feel abstract or ethereal, SHIFT is grounded in real-world applications and techniques that can be easily integrated into your daily life - WITHOUT you constantly having to think about your thinking.

It Inspires Deep, Lasting Transformation

SHIFT isn’t a temporary band-aid.  It rewires your inner responses, so you can truly embody your best self, effortlessly showing up with the clarity, confidence, and emotional resilience you’ve always wanted.

It's Flexible and Individual

The SHIFT framework can be applied to numerous emotional and physical negative experiences, tackling them at the root source, dealing with any traumatic origins and helping you create a pathway to permanent change.

When we've SHIFT-ed the inner imposter and connected you with your naturally confident self...

There's more to explore.

Following our initial intensive deep dive, once we've connected you with confidence, calm and clarity, we'll aim for Peak Performance in every area of your life. 

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How We'll Help You Make The SHIFT

First we identify and resolve the internal, hard-wired patterns that have you feeling stuck - allowing you to shake off unwanted, unsupportive reactions and totally align with your best & highest self.

 

Then we follow a structured pathway to emotional mastery and identity realignment, helping you rise to your highest, most authentic potential - stepping forward with complete confidence and serene self-ownership.

Self-Discovery

 The Imposter Identities™️ - our powerful profiling tool - helps uncover your key self-sabotaging tendencies and identify any 'hidden' emotional and mental blocks.

 

This helps us create a plan and prioritise,

highlighting what we might need to work on first to help you really get moving.

Healing Emotional Wounds

We'll explore how emotional regulation works and why you've been struggling. 

 

We then begin the therapeutic work, releasing and healing any unhelpful or traumatic imprints as quickly and painlessly as possible and build bridges to a better future, without spending hours analysing every detail.

Identity Alignment

We realign any false or unhelpful identities that aren't supporting who you are and the version of yourself that you want to become -so your whole subconscious self can operate in support of your goals.

 

Think of it as updating the software to fix any bugs, and reconnecting with parts of yourself you may have long forgotten!  

Future Embodiment

We reinforce the deep work we've done, through structured coaching and hypnosis techniques to help your brain 'buy in' to your vision for your future self - and open up to new and exciting possibilities that were previously out of reach.

We slowly connect with your future, your way, building aligned goals you can emotionally connect with.

Transformational Integration

Throughout the process we solidify the work we've done, understanding and building on the practical tools and strategies you can use going forward. 

 

You'll receive

personalised reports along the way, and we'll keep growing and exploring on your terms for as long as you find it helpful.

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What SHIFT Isn't

It's Not Like EFT (Emotional Freedom Technique)

Yes, some elements of SHIFT (like IEMT) can help you shift emotional states on the spot.  But whereas EFT is primarily a coping tool - at can be a fantastic technique to manage emotions in the moment - SHIFT goes deeper, addressing why those emotions exist in the first place and transforming the beliefs behind them, so there’s less need for ongoing management.

It's More Than A Trauma Release Technique Like EMDR (Eye Movement Desensitization & Reprocessing)

While EMDR can be excellent for trauma release, it doesn’t integrate a new identity or build a new framework for your future self.  SHIFT ensures that once the trauma is processed, the client’s entire self-perception shifts to create a whole new way of being - allowing them to step into a stronger, more aligned version of themselves.

It's More Practical, Proven and Works on a Deeper Level

Than Pure Energetic Work

SHIFT is thoroughly grounded in neuroscience and psychology.  It combines mindset, identity, and behavioural change, using practical, evidence-based strategies, to ensure that clients experience tangible change and alignment in their thoughts, actions and energy at every level possible.

It's Not Just Another Coaching Programme for Execs & Leaders

Although we love a good coaching programme, we're proud to say this one goes way deeper.  In fact, many of our clients are coaches themselves, which we think is testament to just how deeply transformative SHIFT can be!

Ready to SHIFT™️ Things Up?

 

SHIFT™️ is unlike any other therapeutic process you’ve tried before. It’s not just about fixing what’s ‘wrong’ - which it does powerfully and without endless dissection of the past - but transforming you into the person you’ve always wanted to be, so you can show up powerfully and consistently, even when faced with life’s biggest challenges.

It's our baby - it's offered exclusively through The Better Brain Company - a tailored transformational experience designed to help you rise into your next level with clarity, calm, and true confidence.

If you’re truly ready to release the emotional reactions, the hidden fears,

and the deep-rooted beliefs that have kept you stuck - let’s talk.

Discover the difference for yourself with a personalised introductory session.

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The Better Brain Company, Hypnotherapy & IEMT in Bristol and Online

©2025 by The Better Brain Company
The Better Brain Company Therapy & Consulting LLP Registered in England, UK
Registration Number OC456007

Trading as The Better Brain Company

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