The Better Brain Company
Why I started The Better Brain Company - our founder Abi Rogers
Hi! I'm Abi - therapist, founder - and former perfectionist people-pleaser.
I didn’t start here.
My first business - in the Optical industry - was a whirlwind of creative energy and idealism… and also a huge personal wake-up call. I struggled to run that business successfully, thanks to a crushing need to please, an inability to advocate for myself, and the kind of self-doubt that gnawed away at every decision - imposter syndrome in overdrive, combined with an absolute compulsion to live life to the full and build success.
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But 'success', back then, didn't feel very successful. I wasn’t thriving.
I was performing. Pushing. Pretending. And secretly having panic attacks in the loos.
I thought I just needed to fake the confidence, “feel the fear and do it anyway” - but no matter how hard I pushed, I felt more anxious, more disconnected, and more like I was losing myself. I drove myself to near-burnout, trying to juggle everything and keep everyone happy. Management and people were not my strong point back then… which is ironic, really.
Because that experience - and the process of rebuilding from it - is exactly what led me here.
From survival mode to something... better
My first real taste of transformation came through hypnotherapy. Which was odd, for me, because as a 'dyed in the wool' scientist I was highly skeptical - but I was desperate to overcome stage fright (I was also training as a professional singer at the time, as you do).
Six weeks after starting, I was no longer panicking before a performance and could actually stand up and sing with confidence. But what surprised me more, was that I wasn’t just calmer on stage - I was more present in my life, more confident in my choices, sleeping better - and more at peace with who I was.
That sparked a quiet but powerful mission - one that I've not been able to put down, since.
A mission to shout from the rooftops that how you think and feel is not who you are - and the limitations you may think are part of your 'personality' are thoroughly rewritable.
Anxiety is not a life sentence - it's just a nervous system in overdrive.
And it's possible to feel BETTER.
Since training as a therapist, myself, I'm also passionate about letting others know that change doesn’t have to take years, be painful, or be about pouring out your life story to a stranger.
Almost anything you want is within reach - relatively quickly and painlessly - with a little help from your subconscious and a properly regulated nervous system.
So I've spent the past 8+ years immersing myself in neuroscience, trauma-processing therapies, and the psychology of human performance - determined to understand what really helps and why.
I trained in both Solution-Focused Hypnotherapy and IEMT.
And I began working with ambitious, thoughtful people who’d tried the mindset work, the coaching, the spreadsheets and ALL the self-help - but still felt stuck.
I built a framework from what actually worked.
It’s called SHIFT™: the Solution-focused Healing & Integration Framework for Transformation.
And it’s the foundation of everything we do.
And now? We're growing.
In 2025, I was joined by my brilliant partner Caroline, an ex-client and incredible strategic partner, to co-lead this next phase.
She’s helping shape and scale The Better Brain Company into a values-led, purposeful powerhouse of innovation - and together we’re building a new kind of mental health and mindset service which we believe is so desperately needed.
One that’s evidence-informed, emotionally intelligent, accessible whatever phase of your journey you're at - and actually gets results.
What We Do
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SHIFT™ Therapy & Mind PT™ | therapy and therapeutic coaching for personal growth, performance, calm - and everything else you'd expect therapy to do for you
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Corporate Services | ethical, evidence-backed mindset and wellbeing support for scaling and established conscious organisations
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The Better Practice Collective | supervision and mentoring for therapists, coaches and practitioners
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We're here for the leaders, founders, creatives and quiet powerhouses who want better brains and braver lives.
No fluff. No faking. No burnout.
Credentials & Values
BSc (Hons), HPD, DSFH, DMH | NCH Reg., AfSFH Reg. - Solution Focused Hypnotherapist
Registered IEMT Advanced Practitioner - IEMT Practitioner
SF Sup (Hyp) - NCFE Level 5 Supervisor
8+ years working with ambitious professionals, execs, founders and mission-led orgs - as well as regular, hardworking people who just want life to be better!
We believe safeguarding mental wellbeing should be as normal as going to the gym - and that real change starts inside, not with another productivity hack or the occasional 'resilience' talk (I mean, we're happy to do those... but let's truly meet people where they're at).
Anything else you'd like to ask?
We're always happy to chat - and we're open to collaboration with likeminded, innovative companies, EAPs and professionals.
There's a mental health crisis going on - and we're all in it. Let's do better, together.
